Address
Costa Rica, Heredia
Work Hours
Monday to Friday: 7AM - 6PM
High activity. Low focus. Inconsistent results
When Commercial teams are busy.
Sales calls, campaigns, follow-ups, reports.
Yet despite all the activity, results often feel uneven.
Too much effort spread across too many customers
Key accounts treated the same as low-impact ones
Reactivation, retention, and growth handled as separate initiatives
Decisions driven by pressure, habit, or intuition
The outcome is predictable:
lots of movement, little progress.
The problem isn’t effort. It’s prioritization.
Most commercial teams don’t underperform because they lack commitment or activity.
They underperform because no one has clearly defined what deserves priority
When everything feels important:
Sales teams chase too many accounts
Marketing supports everyone, not the right ones
Resources get diluted
Decisions become reactive instead of intentional
Without clear priorities, effort turns into noise.
We start with decisions, not dashboards
When Dashboards don’t create value by themselves.
Value comes from deciding where to focus and where not to.
At Interdatus, we work backwards from the decisions that matter:
Which customers deserve priority today
Which relationships are at risk
Where growth is real — and where it’s an illusion
Data is the input.
Commercial focus is the outcome.
What clarity unlocks for commercial teams
When commercial priorities are clear, several things change almost immediately:
Sales teams stop spreading effort and focus on the accounts that truly matter
Marketing aligns campaigns and resources with real commercial value
Leadership gains visibility into where revenue is coming from — and where it’s at risk
Decisions become faster, more confident, and easier to defend internally
Clarity doesn’t eliminate complexity.
It reduces uncertainty and improves the quality of decisions.
Who this is for
Interdatus works best with organizations that:
Operate in B2B environments
Have customer and sales data, but lack clear commercial focus
Are under pressure to deliver results with limited resources
Value thoughtful decision-making over constant activity
This is not about doing more.
It’s about deciding better.
Start with a strategic diagnosis
Most commercial leaders don’t need a full engagement on day one. They need clarity.
The Strategic Diagnosis is designed to help you:
Identify where commercial focus is misaligned
Surface priority gaps and decision blind spots
Understand which customers deserve immediate attention
Clarify where action will generate the highest impact
In a short, focused engagement, you gain a clear picture of what to prioritize next — before committing resources.
Clarity before action
Commercial teams don’t fail because they lack effort.
They fail when effort isn’t guided by clear priorities.
Before launching new initiatives, campaigns, or reports, clarity on where to focus is what makes the difference.
That’s where Interdatus helps.